Sunday, 18 May 2014

SAB looking after feminine side of business

Liquor Licence Holders - SABMiller is helping licence holders to give their premises a facelift to the tune of $5million– to make it more female-friendly.  They are focusing on pub owners – giving advice and sometimes funding.     Typically, safety concerns and toilets are the first to get attention.  This is usually followed by improved seating and glasses – woman don’t like to drink from a bottle.   Analysts speculate that SAB is trying to recover market-share losses by getting access to the 17 million SA women of drinking age.
The Licence Co (LiquorWise Division) supports this venture.

(Article by Bloomberg, adapted by LiquorWise)

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