Liquor Licence Holders - SABMiller is helping
licence holders to give their premises a facelift to the tune of $5million– to make
it more female-friendly. They are focusing
on pub owners – giving advice and sometimes funding. Typically, safety concerns and toilets are
the first to get attention. This is
usually followed by improved seating and glasses – woman don’t like to drink
from a bottle. Analysts speculate that SAB
is trying to recover market-share losses by getting access to the 17 million SA
women of drinking age.
The Licence Co
(LiquorWise Division) supports this venture.
(Article by Bloomberg,
adapted by LiquorWise)
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