Liquor in Brazil - We doubt whether anyone will be able to
escape “World Cup fever”. We thought you might find a few lighter lines
regarding liquor in Brazil interesting.
What do Brazilians drink?
Beer accounts for 61% of the total consumption,
followed by wine (25%), spirits (12%) and ice drinks (2%). The most popular spirit is cachaça,
followed by whiskey and rum. Besides
local consumption, it is estimated that almost one million tourists come to the
country to attend the annual carnival, when 400 million liters of beer are consumed.
Brazilian Road Block
Brazilian Road Block
Where and How can you enjoy a drink?
All kinds of liquor can be bought on any day of the
week from grocery stores and snack stands.
Drinking is allowed in public places and in motor vehicles, but now
prohibited in most soccer stadiums (except for the World Cup).
“Chopp” is the word for draft beer and Brazilian beer drinkers insist
that beer is served ice cold (“bem gelada”).
Like many South Africans, Brazilians also order beer in a larger bottle
and share it among friends with small cups.
“Cachaça” - Brazil's national spirit
“Cachaça” – also referred to as “Brazilian rum”,
“tiger’s breath”, “the evil one” or “cat choker” - originated in the 1500’s,
when locals started distilling it from sugar.
Its different variants make it the third best-selling liquor globally, costing only $1 per litre
on average locally. The cruder varieties (the
majority) is said to taste like dirt, which may be why it’s so dirt cheap
? More refined versions are rumoured to
have an earthy taste – grassy with a rustic vegetality - which John Travolta is
known to like. We guess he would prefer
an aged cachaça, which is mostly sipped on ice. Upwardly-mobile citizens are increasingly
choosing to drink Caipirinha – a vodka-based variant on the cachaça. Caipirinha is enjoyed by adding your choice
of syrup or sugar, lemon and ice and mixing it all at your leisure...
May we recommend that you enjoy the soccer fever, while savouring a variety of South African favourites? Licensed businesses may make use of the opportunity to recover somewhat from the current economic hangover.
May we recommend that you enjoy the soccer fever, while savouring a variety of South African favourites? Licensed businesses may make use of the opportunity to recover somewhat from the current economic hangover.
No comments:
Post a Comment