Monday 16 June 2014

What do Brazilians drink?

Liquor in Brazil -  We doubt whether anyone will be able to escape “World Cup fever”. We thought you might find a few lighter lines regarding liquor in Brazil interesting. 

What do Brazilians drink?

Beer accounts for 61% of the total consumption, followed by wine (25%), spirits (12%) and ice drinks (2%).   The most popular spirit is cachaça, followed by whiskey and rum.  Besides local consumption, it is estimated that almost one million tourists come to the country to attend the annual carnival, when 400 million liters of beer are consumed.

Brazilian Road Block 

Where and How can you enjoy a drink?

All kinds of liquor can be bought on any day of the week from grocery stores and snack stands.   Drinking is allowed in public places and in motor vehicles, but now prohibited in most soccer stadiums (except for the World Cup).  “Chopp” is the word for draft beer and Brazilian beer drinkers insist that beer is served ice cold (“bem gelada”).   Like many South Africans, Brazilians also order beer in a larger bottle and share it among friends with small cups. 

“Cachaça” - Brazil's national spirit

“Cachaça” – also referred to as “Brazilian rum”, “tiger’s breath”, “the evil one” or “cat choker” - originated in the 1500’s, when locals started distilling it from sugar.  Its different variants make it the third best-selling liquor globally, costing only $1 per litre on average locally.   The cruder varieties (the majority) is said to taste like dirt, which may be why it’s so dirt cheap ?   More refined versions are rumoured to have an earthy taste – grassy with a rustic vegetality - which John Travolta is known to like.  We guess he would prefer an aged cachaça, which is mostly sipped on ice.   Upwardly-mobile citizens are increasingly choosing to drink Caipirinha – a vodka-based variant on the cachaça.  Caipirinha is enjoyed by adding your choice of syrup or sugar, lemon and ice and mixing it all at your leisure...

May we recommend that you enjoy the soccer fever, while savouring  a variety of South African favourites?   Licensed businesses may make use of the opportunity to recover somewhat from the current economic hangover.

(Article by Troy Patterson, adapted by The Licence Co - LiquorWise Division / Photo courtesy of

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